About the New Product & Technology Awards®

The 6th Annual New Product & Technology Awards, organized by the Mature Market Resource Center [sm] (MMRC), recognizes innovative products, services, and technologies for older adults and their families. The competition also includes recognition of web-based and mobile resources — websites, social media, e-newsletters, mobile applications, and more.

For 24 years, the MMRC has organized the National Mature Media Awards [sm], the largest awards program of its kind to recognize the nation’s best educational and marketing materials for older adults. Recently, nearly 1,000 entries were submitted for this competition, from hundreds of national, state and local organizations and companies throughout the United States. The New Product & Technology Awards is a companion recognition program for products, services, and technology.

Gold, Silver, Bronze and Merit certificates will be awarded by Divisions and Categories. Using a rating scale of 1-100, a panel of national experts will review entries and assign scores for recognition.

Entry Fee:
The 2016 New Product & Technology Awards entry fees are $59 or $79 (USD) per submission, based on entry category. Please join our mailing list for updates about the 2016 awards. The 2016 Call for Entries brochure will be available in early May.

Award Recognition:
Should your company/organization win a 2016 New Product & Technology Award, you will receive the following:

  • CertificateA colorful Gold, Silver, Bronze or Merit certificate recognizing
    your achievement
  • A one-year license to use the awards program winners logo for your marketing and promotional purposes
  • National publicity of your award, including recognition on

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