About the New Product & Technology Awards®

Now in its 3rd year. the New Product & Technology Awards, organized by the Mature Market Resource Center [sm] (MMRC), recognizes the best products, services, and technologies for older adults and their families. The competition also includes recognition of web-based and mobile resources — websites, social media, e-newsletters, mobile applications, and more.

For 20 years, the MMRC has organized the National Mature Media Awards [sm], the largest awards program of its kind to recognize the nation’s best educational and marketing materials for older adults. In 2011, nearly 1,000 entries were submitted for this competition, from hundreds of national, state and local organizations and companies throughout the United States.

What's New for 2011:
New lower entry fee for web-based and mobile submissions — $58. (Product, Service and Technology entries are $78).

Entry divisions have been added for 2011. You will compete for awards by Division and by Category. For example, community/nonprofit organizations that enter websites will only compete with websites submitted by other community/non-profit groups.

Expanded web-based and mobile resource categories. There are now 9 new categories for online and digital media entries that are designed for older adults and their families.

Judging:
Gold, Silver, Bronze and Merit certificates will be awarded by Divisions and Categories. Using a rating scale of 1-100, a panel of national experts will review entries and assign scores for recognition.

Award Recognition:
Should your company/organization win a 2011 New Product & Technology Award, you will receive the following:

• A colorful Gold, Silver, Bronze or Merit certificate recognizing
  your achievement
• A one-year license to use the awards program winners logo for your marketing and promotional purposes
• National publicity of your award, including recognition on agingawards.com